Knowing how to choose an outdoor advertising machine involves evaluating key factors that align with your location, audience, and marketing goals to ensure optimal performance and return on investment. First, consider the environment: if installing in a rainy or humid area, prioritize an outdoor advertising machine with an IP65 or higher weatherproof rating to resist water and dust; for sunny regions, focus on high brightness (2000+ nits) and anti-glare technology to maintain visibility. Next, assess display size and resolution based on viewing distance—larger screens (55+ inches) work for busy roads, while smaller units suit pedestrian zones, with 4K resolution ensuring sharpness for detailed content. Durability is crucial, so check for UV-resistant materials and temperature tolerance (-30°C to 50°C) to withstand extreme conditions. Connectivity and smart features matter too: choose an outdoor advertising machine with remote management capabilities for easy content updates, and consider AI or sensor integration if targeting data-driven campaigns. Finally, evaluate after-sales support, as reliable maintenance ensures longevity. By balancing these factors, you can choose an outdoor advertising machine that meets your specific needs, delivering impactful outdoor advertising for years to come.